Master (MA, MBA, MSc)

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    An investigation into how gender and age affect the perceived hedonic and utilitarian value of customers in shopping malls.
    (The Retail and Marketing Review, 2023-11-01) Amoah Felix; Eyk Van Marlé; Turkson J. Patrick
    This research aimed to examine the effect of gender and age on shopping mall customers’ perceived utilitarian and hedonic value. The quantitative study was followed, and data was collected through self-administered questionnaires. Only respondents who had shopped in shopping malls between November 2020 and January 2021 were recruited to complete the questionnaire. The final data analysis included 500 usable questionnaires. The study revealed a significant difference between the gender and utilitarian value of shoppers within the shopping malls. Similarly, significant differences were found amongst the ages of the respondents and in both hedonic and utilitarian value. Based on the empirical findings, it is recommended that shopping mall managers segment the activities of the shopping mall in terms of the gender of consumers to enhance effective targeting and satisfy consumer desires and needs. It is also suggested that managers of shopping malls strive to identify the pressing needs and desires of the various age groups who shop at the malls. This will assist shopping mall managers in their planning to fulfill customers’ expected hedonic and utilitarian value.
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    The effect of perceived organisational support on employee citizenship behaviour
    (Methodist University Ghana, 2023-05-30) Ibrahim, Laria
    This study sought to investigate the effect of perceived organisational support on organisational citizenship behavior of Ghana Police Service. The study specifically seeks to find out the level of perceived organisational supports (POS) in the Ghana Police Service, the organisational citizenship behaviours (OCB) of the Ghana Police service officers in Ghana and the effect of POS on OCB of the Ghana Police Service officers. Quantitative research method was used to test the causal relationships between perceived organisation support and organisational citizenship behaviour of the Ghana Police Service. This study made use of descriptive research design to provide a detailed account of Perceived Organisation Support, the Organisational Citizenship Behaviour exhibited by the Police Officers, and the impact POS have on OCB. The study employed both purposive sampling technique and snowball sampling technique. Survey questionnaire were used to extract information from the police officers. Descriptive statistics analysis and structural equation model were conducted to find out the impact of POS on OCB. The study found that the Ghana Police Service (GPS) offer higher support to their officers by ignoring their complaints and making their work interesting. However, they also show little concern for them and fail to appreciate any extra effort from them. The study also found that the police officers exhibit more organisation participation and loyalty of coworkers in the Ghana Police Service, while they exhibit less organisation loyalty and organisational obey at the Ghana Police Service. The study concluded that the relationship between POS and OCB is statistically significant. The study suggests the government should provide the GPS with the needed resources for them to be very effective and productive in their duties. The GPS should listen to the complaints of the police officers. The police officers should carry on supporting their fellow colleagues, whether they are absent or not. Further research should explore the impact of POS on OCB in the Army, Navy, and Fire Services
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