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RESEARCH PUBLICATIONS
Faculty of Business Administration
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Faculty of Business Administration
Permanent URI for this community
https://ir.mug.edu.gh/handle/123456789/91
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attachment theory;
2
attachment to celebrities;
2
augmented reality;
1
Behavioral Intentions
1
brand commitment;
3
brand loyalty
2
brand loyalty.
1
brand reputation;
3
Brand trust;
3
celebrity self-disclosure;
2
Customer Experience,
1
diffusion;
1
financial services.
1
Green Purchase Behavior,
1
Hedonic Value,
1
Innovation;
1
innovators;
1
laggards,
1
Metaverse;
1
Perceived Customer Effectiveness
1
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