Faculty of Business Administration

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Browsing Faculty of Business Administration by Author "Bae, Seong-Chan"

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    Customer Experience and Behavioral Intentions: The MediationRole of Customer Perceived Value
    (International Journal of Scientific Research and Management (IJSRM), 2019) Amenuvor, Fortune Edem; Owusu-Antwi, Kwasi; Basilisco, Richard; Bae, Seong-Chan
    The overarching aim of this research is to empirically test the effect of customer experience on customer perceived value and behavioral intentions while assessing the mediating role of customer perceived value. To achieve this aim, we collect data from 338 customers of restaurants in South Korea. The hypotheses intended to achieve this aim are tested using the structural equations modeling technique. The outcome of the research reveals that customer experience positively and significantly affects behavioral intentions. Additionally, customer experience has a significant positive effect on both hedonic and utilitarian value respectively. Hedonic value positively andsignificantly predicts behavioral intents while utilitarian value is negative but significantly related to behavioral intentions. The study further finds support for a mediating effect of hedonic value on the relationship between customer experience and behavioral intentions. The current study provides managerial and theoretical insights into understanding customer experience management, customer perceived value, and customer behavioral intentions
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    Green Purchase Behavior: the Predictive Roles of Consumer SelfDetermination, Perceived Customer Effectiveness and Perceived Price.
    (International Journal of Scientific Research and Management (IJSRM), 2019) Amenuvor, Fortune Edem; Owusu-Antwi, Kwasi; Bae, Seong-Chan; Sean, Kwan Soo Shin; Basilisco, Richard
    The overarching aim of this research is to empirically test the effect of customers’ self-determined needs on perceived customer effectiveness and green purchase behavior while assessing the moderating role of price. To achieve this aim, data is collected from 453 consumers in South Korea. The various hypotheses developed to achieve this aim are tested via the structural equations modeling technique. The results of the study reveal that autonomy, competence, and relatedness positively and significantly affect perceived customer effectiveness. Additionally, autonomy and competence positively and significantly influence green purchase behavior. The study further finds that relatedness is negative but significantly related to green purchase behavior. Moreover, the study reveals that perceived customer effectiveness is positive and significantly related to green purchase behavior. Similarly, the study finds support for the moderating effect of price on the relationship between perceived customer effectiveness and green purchase behavior. The current study provides managerial and theoretical insights into understanding green purchase behavior, self-determined needs as well as perceived customer effectiveness.
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